Poor Sony


A Sony PSP ad promoting the new Ceramic White model of the system in the Netherlands is causing an international stir. Gaming Web sites and message boards have lit up with debate over the ad this week after a picture went up on digitalbattle.com, and now California Assemblyman Leland Yee and the National Association for the Advancement of Colored People (NAACP) have made their feelings on the issue known.

"Whether in the US or abroad, using differences in skin color to articulate the fact that your video game console now comes in white can be interpreted as insensitive at best and racist at worst,"


Although, Sony has officially confirmed termination of ad campaign and apologized to those who were offended in less than a week; the idea of the ad is kinda stupid especially from the legendry Sony whose ads are really creative. I mean how those Ads ever made it past the drawing board in the first place? And another thing, why the NAACP and a California company are butting in with an issue occuring in Netherlands?

Poor Sony, not only their PSP sells sucks comparing to Nintendo DS, but they also faced this controversy. Sony you should learn that "Touching is Good"~ this is an ironic statement if you know what I mean.

4 Responses to "Poor Sony"

7tenths (visit their site)

I actually like the ad, find it very classy in a non-racial way; I thought we were over that whole black-white thing already! My impression of the ad is the white chick is telling the black dude 'It's my time to shine!', not something like 'Go clean the dishes!' :P But you're right, they should've sensed they were juggling with fire, especially in a dog eats dog world :P

As for PSP sales, whoa didn't know the DS was that much in the lead! I remember reading that DS sales starting beating the PSP once Nintendogs came out in Japan; but double?? I think the reason PSP isn't doing as well was its initial main selling point is now its major weakness: it's not a videogame system, it's a multimedia system! Sure when it first comes out people are wowed & want one, but 1yr+ later other multimedia devices outdo it and its left with a pretty weak game library (besides Lumines & Metal Gear Acid what is there?!) :P Go Nintendo!

Bella Color (visit their site)

Hmmm... Well, the ad can be interpreted in many different ways & 1 of them is gotta do with racism! Honestly, i believe they should have thought twice b4 marketing this ad!

Shame on them... Sony is going down hill!!!

Fallen Angel (visit their site)

@7tenths: Ya know, I kinda see your point there. The "it's my time to shine" comparison really clear things out, but still, Sony should have predicted that people might be a little bit iffy regarding the ad. Also, I might get a PSP at the end...they are some great RPGs are coming out...but I dunno if they are going to reach us here.

@Bella Color: First, welcome to my blog (and I'm such a huge fan of Eva Langoria). Sony has made a mistake, but they chances they get broke are very slim though

PhotoFlo (visit their site)

I think it was a neat ad.. and I liked the use of different color people. God made us this way, why should people get all moody about it?